A project for school TV is dedicated to the launch of relevant and up to date content regarding the education process to three different audiences – teachers, students and parents. Each of them is dedicated to information this target group expects to receive.
First display belongs to parents’ audience: content is dedicated to results from competitions, exams, schedule for parents’ meetings, future opportunities for students’ camps, etc.
Second display/campaign belongs to students’ audience: content is dedicated to opportunities for future camps, competitions, results from exams, opportunities for certifications, school activities update information, etc.
Third display/campaign belongs to teachers’ audience: meetings, info from regional control, news from the ministry of education etc.
The fourth display provides entertaining information.
73rd School in Sofia, Bulgaria
All these four campaigns include seasonal greetings, animation and attraction effects so that audience have the feeling that can rely on this information as useful and up to date one.