We will use the example of water:
Water is a free resource that every human being needs to live and survive. Yet it became a product by selling mineral water in glass and plastic bottles.
But water always looks the same liquid and transparent. So, how can different companies sell the same product but still convince people to purchase their bottled water instead of the one from the competition?
The answer is: by creating a brand.
Art direction gives substance to design. Art direction adds humanity to design. We can be responsible for the visual style and images in an digital signage but also in the print productions. We create the overall design for a project, and also direct artwork or layouts.
We’re attracted to IA because we enjoy solving problems, and we have a natural talent for organizing complex information in a clear and logical way. Good design, when it’s done well, becomes invisible.
Editorial design has a big impact on how written information is understood. An editorial designer has many things to think about, from typography to layouts to graphics and illustrations. The goal of editorial design is to make publications attractive, visually interesting, and easy to read. Good editorial design is cohesive, clear, and draws readers in.